B2B EMPLOYEE ADVOCACY
Your team’s LinkedIn is your most powerful pipeline tool. Amprasell turns it into a measurable channel with gamification, AI assist, and ROI your CFO will read.
14 day free trial
No credit card required
Illustrative dashboard.
Built in Cape Town for teams in South Africa, the UK, the US, and the UAE.
THE PROBLEM
Your company page is shouting into a void. Your people are sitting on the answer.
Most B2B companies spend tens of thousands a month on paid social and ignore the channel that actually drives pipeline: their own employees' LinkedIn. We close that gap.
Your reach lives on personal feeds, not company pages.
An average employee has 300+ first-degree connections. Fifty employees posting once a week is fifteen thousand sets of eyes, more than most B2B brands reach in a quarter.
Telling employees to "post more" doesn't work.
Most advocacy programmes fail because they ask too much: think of an angle, write a post, find time, repeat. Adoption dies in week three. We turn it into a habit your team actually wants.
You can't optimise what you can't measure.
Marketing knows what an ad costs. They have no idea what a Tuesday morning LinkedIn post from an account exec is worth. Amprasell gives you that number in earned media, reach, and pipeline.
FEATURES
One Platform for Every Advocacy Moment
Gamification makes advocacy a habit, not a chore. Amprasell rewards consistent participation while every post, comment, and share stays in each employee’s own words and under their control.
Automatic Post Tracking
Posts employees publish through Amprasell are tracked automatically, so no one has to log activity by hand.
Live Leaderboards
Watch points update in real time across every employee, team, and campaign.
AI Comment Suggestions
On-brand comment ideas employees can edit into their own words. Nothing is ever posted automatically.
Multi-Region Rewards Shop
Configure vouchers, currencies, and reward catalogs separately for South Africa, UK, US, and UAE clients all from one dashboard.
Enterprise-Grade Security
Secure OAuth-based LinkedIn connections, with data encrypted in transit and at rest.
Engagement Analytics
Real-time dashboards turn raw advocacy activity into decisions your leadership team can act on.
Custom Points
& Badge Rules
Recognise participation in your advocacy programme with points, badges, and tiers configured by department or campaign.
Team Collaboration
Give managers and department leads shared visibility into the participation numbers that matter to them.
Open API & Integrations
Coming soon
Connect Amprasell to your HRIS and communication tools.
HOW IT WORKS
Four steps. The whole programme runs itself in a week.
1
Curate
Marketing publishes a stream of post ideas, articles, and company moments to the Amprasell hub. Employees see them, ready to ship.
2
Personalise
One-click AI suggestions give each employee an authentic angle written in their own voice, not corporate copy.
3
Ship
Post to LinkedIn from the platform or schedule it. Points awarded the moment the post goes live.
4
Scale
Add teams, departments, and spend volume without adding headcount.
Priced in Rands.
Built where we live.
Four tiers. Start with Spark, most teams move to Amplify within their first quarter. Concierge is for companies that want us to run the entire programme.
Pilot with one team, prove the ROI.
Task assignment and content library access
Points, badges, and a basic leaderboard
AI comment suggestions
Email notifications
30-day analytics dashboard
MOST POPULAR
Scale across departments with full analytics.
Up to 100 users
Everything in Spark, plus full analytics
Custom badges and branded rewards
Recurring and scheduled content drops
Slack notifications and PDF report export
Signal
Enterprise-wide advocacy, built for control.
Everything in Amplify
SSO/SAML enterprise login (coming soon)
Multi-team analytics filtering
HubSpot integration (coming soon)
Priority support
Advanced reporting and redemption management
Concierge
We run the entire programme for you.
Full-service programme management
Strategy, content drafting, and scheduling, with every post approved by the employee who publishes it
Dedicated Concierge manager
Branded monthly reporting
Zero internal overhead required
Payments are all privately secured by
RESOURCES
Resources for teams building on LinkedIn
Playbooks, product guides, and real programme results, everything you need to run advocacy well, in one place.
FAQ
Things people ask
before they trial.
Couldn't find what you're looking for? Ask us anything at hello@amprasell.com.
Ready to get started?
Turning your team’s LinkedIn presence into a measurable growth channel.